Posts Tagged ‘university

07
Oct
08

Dee Jaying for Higher Ed

DJ

Everyday Apple by Kaile Raimondi

Last weekend I attended an engagement party for a good friend of mine.  It had already been a long day of traveling to shoot engagement photos and pre-bridals for another friend of mine so I was pretty tired by 10 p.m.  As I am sitting there drinking my water with lemon, I began to zone out listening to the music.  As I sat, I started thinking about the DJ.  I thought to myself, “what does a DJ do to stay ‘on top’?  “If I were a DJ, how would I appeal to people?”

Let’s say that I am the DJ.  First thing I want to think about is picking my target audience.  I’ve got to think about a couple of things:  what type of music do I want to/can (if I am performing personally) offer, what type of music should I be playing, or what type of music is not offered in my areas of reach and can I make it a niche market?  Of course then my next step is to acquire all the music that I need.  However, music is ever changing, and taste in music is as well.  What may be a popular song now, may not be in a year or two and so I may have to revamp my collection to stay with the times.  This even applies with classical music or older tunes (one year the 40’s may be hot, and the next year 60’s may be the thing).

Then I decide that I have to market to the people.  I need to decide what the best method for marketing to my audience is.  Maybe I create a MySpace or Facebook page and showcase my offerings there.  Maybe paper flyers to distribute and hang up in places.  Maybe a bilboard or two, etc.  My goal is to reach the greatest amount of people whom I feel would be more willing to hire me.

I also have to contend with other DJ’s that may offer similar services and options to me.  So what do I do in this circumstance?  Maybe buy some cool clothes, whether it be a suit or tux or maybe some Elvis threads, and dress up.  I can have my portrait professionally taken so that people may take me more seriously.  I might consider buying some flashy spotlights and one of those rotating light balls.  Perhaps a strobe light or two.  Basically, I need to have things that make myself more presentable overall.

Then I snapped back to reality.  I thought, “Wow, being a DJ is like being a one man university recruitment team.”  The two fields really are not that different.  I thought being a DJ wouldn’t be that difficult.  Afterall, I can make my own mixes in GarageBand, put them on my iPod and hook it up to some speakers and voila, I’m a DJ.  Of course if I want people to take me for real I have to present myself as a professional.

I bring this up for a couple of reasons; one, my fiance and I are trying to decide whether or not we want a DJ for our wedding, and two, how do students feel about your university?  When your counselors attend college fairs, are you putting on a good show?  How do you differentiate yourself from all the other colleges (DJ’s)?  At what point do you cross over from being taken seriously to being a flashy light show?

01
Jul
08

Updated – UIS Freshmen Social Network

Time for an update! I wanted to update last Friday, but didn’t have the chance. Things have been really busy this summer, something that I didn’t expect. But it’s been good, so please don’t take that as a complaint.

Overall, the project is going very well! The students are logging in all the time to check statuses and post on people’s walls, etc. We fell just short of my hope for 60 members before the third orientation – we only had 56 – but that’s still not too bad. One interesting trend I saw was within the first 12 hours of emailing out the invites, 10 people joined after the first and second orientations. I had some issues yesterday and was unable to pull up a lot of the students email addresses in order to send them their invite so I couldn’t do that until this morning. I decided to email them at 11:15 the day after, so we will see how that works out. Maybe it will be better to wait a day before emailing them. I’m sure a lot of students go home and rest up after their long day on campus and checking their email is probably the last thing on their mind. So I’m turning a problem into something good and testing the adoption.

blue.i.s.

I also posed the question “Who has Facebook and/or MySpace?” to the students in a large group to see what type of response I got. I was surprised that a little less than half of them raised their hands. We only had 52 students in attendance, and I would say maybe 25 raised their hands. So that will be interesting to see how many students join from this last group that came in. If you remember, the first group had 29 out of 59 (49%) members join and the second group fell off tad, only logging 27 out of 64 members (42%). At the posting of this blog, a mere two and a half hours after the email went out, five members have joined. Some people must not have summer jobs, haha.

blue.i.s.

UIS is somewhat unique because of our honors program. Not because we have one, but because sometimes there is a separation between the students. It’s an honors vs. traditional feud sometimes. Perhaps it is the treatment that each class gets (the honors being more babied perhaps?), or the fact that they are separated in the residence halls. Ever since freshmen started coming to UIS there has been this issue. It’s certainly been worse in years past, so we’re making steps in the right direction. Anyway, the students in the honors program get to come down the night before orientation and stay in Lincoln Residence Hall. Due to the honors courses they have to take, they meet with advisor’s that evening so that when they register on orientation day, they pretty much know what they will be taking (they still have to choose electives, etc). Afterwards, many of the students play sand volleyball, watch movies, or what else. But they are able to form a relationship with each other which gives them an advantage on orientation day. A lot of the students already know one another before the traditional students even arrive. The same can been seen on blue.i.s. The honors students are typically friending each other and commenting more on one another’s walls. It would really be nice if we could offer something for the other students so they don’t feel so left out. So that is in the works.

blue.i.s.

I posted a question asking what features they would like to see either added or removed. One person said that it is a little slow and that I need page optimization. Unfortunately, the calendar and the blog aggregate run slower due to the fact that they are pulling in a bunch of RSS feeds. So every time the page loads, it has to repopulate. Other than that, the students are happy with it. Personally, I wish there was a wall-to-wall feature like there is in Facebook. I think that would be really cool. I also wish the Flickr photo gadget worked better. As it is right now, if I want to update the photos, I would have to reload all my photos into ning which takes quite a while. That’s alright though because I am going to delete most of them anyway now that people are posting photos. Since the first posting, the students have added over 100 photos.

First posting – 50 photos (the rest are mine)

blue.i.s.

Today – 110 additional photos added

blue.i.s.

My final complaint is about video uploading. I know it takes storage space, but I would like it if you could upload videos more than 100 mb. I know that’s still an alright video, it’d always be nice to have the option to post more. To remedy this, you can upload to YouTube and then pull the video in via embed code. Other than that, Ning rocks, and I am very happy with their services. I’ll blog more specifically about them later, but this is a pretty good testimonial to what you can do with them.

So far, I am very pleased with how people are using it. I do wish people had more questions, but you know what, if they don’t, then they don’t. Maybe we’ve been doing a good job delivering info to them. I’ll post another update in a couple of weeks.

24
Apr
08

The benefits of high-quality photography in recruiting efforts – Part One.

First off, let me start by saying my apologies for not having blogged in such a long time. Finding that balance between full-time employee, student, and friend has been difficult this semester. The last three weeks have been particularly crazy and have seen me virtually disappear from the social media world (aside from Twitter). But I’m back now and ready for the final semester push that includes final projects and commencement.

Anyway, this is a post that I have been working on for quite some time, and I’m not quite sure that I am done with it yet, but I’m throwing this initial piece out there to start some discussion. I’ll give you some background as well since this is really where this post started.

I’ve been trying to think of what to do for my final in graduate studies. I have three choices: comprehensive exam, thesis paper, or a project. I am not a paper person, so I immediately ruled that out, and I really don’t like taking tests. Not only that, I love working on projects, so that was really the only choice in my mind. The more difficult choice was choosing what to do for it. I wanted to do something that would not only benefit me, but something that I could use in my job. My first idea, however, did not go over so well. So, I talked to one of my professors about doing a tutorial with me this summer that would be the prelude/beginning of the project and he has agreed.

I will be working with my photography professor on a very intensive research and building project. The research will involve studying good photography and really breaking down why the photographs are good. I want to pay particular attention to higher education photography and portraits since that is what I will be shooting most often. I think I have a good eye for getting good shots, but sometimes I feel like my technical knowledge is not put to use. I can explain photography to people all day, but then I don’t always illustrate it in my photos.

Building may or may not be the right word to use here, but it’s all I can think of. I will be building a new collection of photos for the campus for use in admissions recruitment purposes and for marketing. I will be primarily photographing students because we already have plenty of campus scenery shots that are good. And the students are what a university is all about right?

The reason I am doing this is because students nowadays don’t want to see those setup shots. And believe me, they can tell. I’ve co-hosted some focus groups recently which we asked the students a variety of questions, one of which was whether they felt we portrayed the university accurately. Most said yes, but the no’s all referenced our brochures. And that my friends is why I decided this would be the perfect project.

Alright, I think that is it for this post. Over time I have realized that this is something that is really going to take multiple posts, so I’m going to split it up. I’ll bring you along in my progress and hope that you enjoy the ride. I have some other drafts started that will give some examples, etc. of the old verses the new. I will also go into more detail about HOW it will help.

22
Apr
08

It’s Springtime in Springfield, IL!

Well almost. The weather still jumps around like crazy, but we haven’t seen a 30 degree day now in about a week. Yesterday afternoon, was absolutely beautiful outside, by far the best day of the year thus far so students were out playing around. I’ve got about two weeks to get some good shots for next year. Also yesterday afternoon, SAGE (Students Allied for a Greener Earth) brought in some talent to play a little concert on the quad. Unfortunately, my blog will not let me embed my photo slide show, but follow this link to see a few photos.

Students on the Quad

I also made the front page of the Central Illinois newspaper the State Journal Register. That’s me in the blue shirt and tie with my wonderful girlfriend, Jordan! Photo taken by Suzanne Schmid.

Jeremy Wilburn in the SJ-R

04
Feb
08

Weekend Re-Cap

Superbowl Weekend! Not gonna lie, I was really getting sick and tired of all the “perfect” talk accompanying the Patriots. I am a hardcore Patriots (and Jets) hater! And that can only mean one thing: I am a Dolphin’s fan. Flame me for their horrible season last year, but the Tuna’s in charge and has revamped practically the entire coaching staff. Anyway, something else the superbowl brings is usually awesome and memorable advertisements. While I have always enjoyed watching the commercials, I found myself not only viewing them, but really looking for the next big idea in any one of them. But more on that later! I’ve got to tell you about the events that led up to Sunday first.

Thursday night, we were predicted to get a TON of snow. I really don’t like snow that much. Sure it’s pretty, but it makes such a mess of things. Classes got canceled for the evening in preparation for the worst. Come 5:30 a.m. friday morning, word came down that the campus was closed! Woohoo, three day weekend! I look outside and this is what I saw.

Snow

That’s right…A TON of SNOW! 10 inches to be exact…19+ from drifting…

And here’s my poor car…Look at the snow on the mirror. I had to dig out the bottom of my door so that I could get it open.

my car

My buddy T and I spent some time digging our own cars out as well as a couple of our friends, and even some people we didn’t even know. We even pushed one girl out of a snow pile she drove into, later admitting that she’d never seen snow like this before…crazy.

The next day, I came down with something awful…I mean, I have been out of commission for the last three days…I don’t usually get sick, but when I do, it’s bad news…I’m feeling better today, but I wouldn’t have minded another day off to relax.

On Superbowl Sunday, my friend Chad held a get together at his place so we could watch the game on his 52″ plasma (thanks to me and SD). Let me just revisit what I said earlier about me really not liking the Patriots. I just wanted to make sure that was fresh in your mind. The game was full of a bunch of great plays on both sides, but one play stands out above all…This scramble by Manning and ensuing catch by Tyree…INCREDIBLE!

I am sorry for jumping around so much, my mind is still recovering from the medicine…back to business. So of the commercials that were played, there were a couple that stuck out in my mind. Some in a good way, and others in a bad way. First: Winner for the night…The Tide talking stain commercial. Congrats to their marketing team for that video. They did it all right…entertaining, made me remember their product, and drew me back in with an interactive website at the end mytalkingstain.com

Other winners for the night included Budwiser/Bud Light, Bridgestone (maybe a surprise?), Coca-Cola, Diet Pepsi Max, and Sobe. You can view them all on MySpace’s Superbowl ad site.  Line of the year:  “Suck One.”  Wait for the T-Shirts!

31
Jan
08

I am getting the bug back!

So as I sit here, bitterly enjoying my Subway sub and looking at lenses for my camera, I am thinking to myself: “I really miss taking photos.” Over the course of the past week or so, I have been able to take a lot of photos of a variety of different things. I’ve been able to hang out with some friends and shoot photos with them, and more importantly, some of my girlfriend! As I thought about it over lunch, I realized the reason I quit enjoying photography was because I was shooting too many things that I wasn’t passionate about. Not only that, but it was usually on a last minute notice thing and more often than not, after hours. And while I enjoy attending events, I wish I had something to show for it. I talked with our creative director the other day, and ever since I started here I’ve been trying to get some new camera equipment. I’ve been begging for a good telephoto to replace the 28-200 G lens that I have now. Performance wise, the lens takes nice photos outdoors. Inside shots with low light, and autofocusing though are awful. I don’t think I’ve ever used a lens that focuses as slow as this one does, and is also not that accurate. Also, the zoom is not very tight (and is backwards from every other Nikon lens I’ve ever used…) and slides out while moving around. Aside from all that, it does take nice photos when the lighting is right. Unfortunately for me, I take a lot of photos in very poorly lit places and in places you’re not supposed to use a flash. In these situations I resort to my trusty 50mm f1.8. Like these photos here, the left one being pretty much my trademark shot:

Eddie Smith Dunk at UIS Eddie Smith Dunk at UIS

Now, my friend Joe, of FJ Gaylor told me yesterday that he had a lens he might be able to sell me which would be amazing! Hook me up! Another reason I have been excited about photography is because the FJ Gaylor was updated to include all their fall 07 shots. Let me just say that they have their act together! If you need photographs of your college, I would highly recommend them! And I’m not the only one.

 

Moving on, last night at the library (I briefly mentioned this earlier) I was helping Jordan find some things. I came across a book titled “Memoirs of Mary and Martha Washington.”

Memoirs of Mary and Martha Washingon

 

Then I looked at the copyright date in the center on the bottom of the page….1852.

Mary and Martha Washington
Martha Washington

Isn’t that amazing?!?  It’s crazy to think that book is actually in my universities library.

Martha Washington

It’s hard to read, but this book was given as a gift on Christmas in 1853.  These photos were taken with my iPhone.  It does a decent job for a camera phone in low lighting.  But so anyway, I was really amazed and I think the artistic aspect of that book really made me enjoy photographing them (even just with my phone).

 

Alright…last thing…I mentioned bitterly enjoying my sandwich.  Last time I got a tuna sub from Subway I got a six inch.  They put three scoops of tuna on my six inches.  Today I was starving and decided to get a foot long.  I watch as he applies the tuna and see him put only four scoops on my sandwich.  Now…it’s been a while since I’ve taken a math course, but if there are three scoops on a six inch, shouldn’t there be six scoops on a twelve inch sub?  The tuna was spread so thin on my sandwich, I would have gotten all bread and veggies.  So I asked him to put another scoop on my sandwich and he said it would be .50 a scoop.  Then I started thinking, I’m paying more for a 12 inch sub with an extra scoop of tuna than I would for two individual six inch subs.  $7.10 later, I leave with my sub and drink (drink was free for being a student!) and return to my office.  I usually spend $3.27 for lunch on a six inch sub.  It probably wouldn’t bother me so much except for the fact that 4 out of the last 5 times and 7 out of 10 times I have gotten “fast food” whether it be from Subway, Taco Bell, or Wendy’s, they have gotten my order incorrect.  I guess they think that when I ask for a hamburger I really want a cheeseburger instead.  Customer service has really gone down hill…




Proud Member of Blog High Ed

Feed Me

My del.icio.us

Calendar

June 2017
M T W T F S S
« Mar    
 1234
567891011
12131415161718
19202122232425
2627282930  

Categories


Add to Technorati Favorites

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
This blog represents my views and my views alone. It is not reflective of any organization I am affiliated with.