Keyword: Ensure Effectiveness

Effectiveness is a word that I have been tossing around my head for some time now. It started with my post a few weeks ago about Using Twitter for Higher Ed. I posted about trying to figure out a way to put Twitter to good use for higher education. It’s an excellent tool to keep up to date on what my friends and co-workers are doing as well as networking with other electronic media professionals, and while I think it would bee a useful tool for students to be able to use, it brings up the question of would they really use it.

Sometime before my post, Matt Herzberger posted on <uwebd> asking “Do You Twitter?” which has since sparked quite a bit of conversation. If you read through the comments (primarily page 3) there is a debate between Patrick Berry, Brad Ward, and myself about why Twitter would/not be good for a university. Hearing what they had to say was very enlightening. As great a tool as Twitter is, I started asking myself, will integrating this service actually be effective? Would the students even use it? Would they understand how to use it? I am in a unique position on my campus to be able to try any and every new social media technology that comes out. I have signed up for so many of them that I have a two page list of logins that I use. Most are the same, but some sites don’t like the syntax of a password, etc, so they are slight variations. Plus there are some that I have signed up for before I became a professional and so on. But if we were to use all of these services, we would never be able to get any work done.

That being said, I thought Twitter had some real promise, and I think it still does. And recently I found out that we will be searching for a new chat service as well as a message board service. And here’s the catch; it has to be free or cheap. In my other post I detail more about how I think we can use it as a chat feature. But I wonder, would the students really take advantage of it? I have no problem monitoring it and can set it up so that I get a text anytime someone posts, but would the students actually go through the process of signing up and posting a question? Would they understand the 140 character limit? So looking at it further tells me that maybe that’s not the best service to use. We may try it out, but I’m still debating whether it’s worth it.

And Twitter is just one example. Is it worth it to have a presence on Facebook or MySpace? Of course! What about posting photos to Flickr or videos to YouTube? There is a definite value here! What about lifecasting through uStream.tv or other video service? I think if you can pull it off well, then yes. But what about del.icio.us, Google Earth (technically not a social networking site – but maybe not a needed feature), SecondLife, etc? These may be some extra features we could do without. It’s good to push the envelope, but when you’re trying to recruit students, evaluating the effectiveness of your methods is extremely important. If you’re doing all this extra work, then you’re not following the rules of “The Four Hour Workweek.“

When is technology too much?

I subscribe to a blog called Faces of Web 2.0 ★ 21st Century Teachers and over the weekend they posted a very interesting video called 21st Century Classes. Recently, there have been a couple of universities that have decided to give iPhones to their incoming freshmen. I thought at first the idea was absurd, but then I realized when I came to UIS, they were “giving” us laptops as freshman. I mean, come on, a LAPTOP!?! Who could really turn that down… Little did we know that we had to pay for them through our fees for being in the honors program, but none-the-less, it wasn’t a $1500 lump sum that we would have to pay prior to starting college. It was nice to be able to take them to class for notes and blackboard and discussions and whatnot, but really…did they think that we wouldn’t mess around on them? I wasn’t much of an IM’er, but a lot of my friends were. The thing about college though is that while teachers want their students to succeed and will do whatever they can to help them, if a student just doesn’t care, then there’s not much ANYONE can do about it. Don’t get me wrong, the laptop was an awesome feature, as were the scholarships I got, but would I have chosen one school over another just because of the free perks? Not me, but others might.

Anyway…back on target…how would you feel about your university giving you a laptop upon entering as a freshman? Or an iPhone? Or both? Would students really use them for good, or is it just another tool for them to access the internet at all times and pay no attention during class? I believe if the students are truly interested in learning, they will use them the way the universities hope (plan?). It is a very interesting concept though. iPhone cost < Laptop cost…or is the long run, iPhone Bill >Laptop cost. Depends upon who pays the service bill? I love my iPhone, but I’m definitely glad I got a real computer.

In my spare time.

**WE ARE LIVE**  It took a couple of days, but now we are officially LIVE in Google Earth!  Check it out by downloading Google Earth 4 and fly to “1 University Dr, Springfield, IL” and we will be there!  Make sure you enable 3D Buildings as well in the lower left hand “Layers” box.

**My Jing account only has 1GB of bandwidth that apparently I reached after 5 views yesterday…I’m going to work on fixing that today, but if you cannot view the video, my apologies.**

I’ve had something lately that I haven’t really had for a while: spare time. I’ve decided that I wanted to put some of that time to good use. I stumbled across a video on YouTube about the University of Colorado in Boulder, CO.

So I thought, why not do that for my campus?! I really enjoyed my 3D design class, so I told myself, “Self, you’re gonna do this!” I went to Google Earth to figure out what to do. They have a program called Google Sketchup which I downloaded, and after a couple days of testing and trying to figure it out, I was able to construct something that I thought looked pretty good. Watch the video below that I made using a service called Jing, something I had forgotten I was able to get. @Joe, Jing allows me to do screen captures for free! *Shakes head…

For now, I cannot embed my screencast video. Click here to view the screencast of my Google Earth Video.

I plan to be able to complete all the buildings within a month or two (it took me about 4 days to do UHB). It may not be a very widely used service, but I think some students will enjoy going in and playing around with it. Plus, it gives our online population the ability to see our campus without having to actually travel here. 2D photos can only do so much. So go download Google Earth and type in our address “1 University Plaza, Springfield, IL” and play around with it. Let me know what you think!

Using Twitter for Higher Ed

There have been a lot of posts lately about the uses of . Andrew Careaga asked Should Universities Tweet?, a University of Auburn student, Brett Pohlman posted about Twitter, Chris Brogan wrote about a company that Uses Social Media to Announce, and The Chronicle questioned whether it would take off with professors. Last week we brought in Shel Holtz, a consulting agent who spoke about social media in higher education, and he talked a lot about using Twitter. But I was really hoping that he would go into HOW to effectively use Twitter for Higher Ed. This is something that I have been running through my mind for some time now. I have been using Twitter for a good couple of months. The uses in my life are easy to track. I use it to keep up with not only my friends, but also people in higher education that I share similar interests with, etc. It gives me ideas and lets me keep up with what projects they are working on. Here’s an example…FJ Gaylor is an excellent Higher Ed photographer, Shel Holtz who I mentioned before, Matt Herzberger is a Web Rockstar at the University of Texas A&M, Brad J Ward is the Electronic Communications Coordinator (ie visionary) at Butler University, Heidi Cool is a web designer at Case Western Reserve University, and Seth Meranda is the Assistant Director of Interactive Media at the University of Nebraska-Lincoln.

I mention all this because these are all people that I follow (and who follow me) so that we can keep each other updated. We do it as friends and we do it as professionals.

However, I have been searching for a convincing manner in which to use Twitter for Higher Ed effectively. Amongst all the turmoil in my head lately (hence the lack of blog postings), I came up with an idea. The Admissions Department at UIS has been thinking about ditching the chat feature on our page for something much better. It is a very expensive service that doesn’t get used that often. So I thought, why not set up a UIS Admissions Twitter account and post that on our website? Most people in the chat use it like an IM and use very short sentences. Not only that, they don’t have to wait until a chat date to talk with someone. Our Student Ambassadors (as well as myself) can/will check the Twitter account during the day, and I will monitor it at night. It probably wouldn’t get that much use normally, but on days where we have advertised chat sessions, a group of ambassadors would be logged in and could post responses to it.

Now this may not be the best way to go about a live chat, but for all the time where the chat isn’t live, I think this would work well. Students have to log in to the chat anyway, so why not get them started on Twitter and build a community before they come to college. That way when they get here, they already have some connections.

If anyone has any good suggestions for a Live Chat service, let me know because the one we have now is not attractive and very expensive. This is definitely one area in which we could cut back costs since our governor keeps reducing our budget…that’s just my own personal insight and not necessarily shared by others.

I did want to mention one last thing though. Shel Holtz mentioned that the University of Michigan implemented Twitter as a FREE Emergency Notification System. There has been a lot of talk about ENS’s lately, and I know UIS has invested a lot of money into a cell phone notification system. The fact that someone at Michigan said why not use Twitter to send text messages to students is brilliant! I only wish I would have thought of that first…

The semester is flying by…

I cannot believe it is already midterms…I had my test last Tuesday so I’m done, but Jordan has one of her midterms today. Really quick shout out to Sarah Quigley, who amongst all her school work had the time to put together a couple shows called UIS Cribs. Made me reminisce about the old days of Pimp My Ride and Biker Boyz. I miss those early days as a freshman.

My favorite part about this video is the burnout at the end. Look for the fog machine behind the wheel.

Now I make video’s like this one…

All three videos have their place in my heart though…haha. I just picked up a Flip Camcorder, so keep an eye out for more videos like this.

What does this post have to do with anything other than just linking to a couple of videos? Hopefully it inspires students to create their own crazy (defined as safe and fun) videos and upload them to YouTube and let their electronic communications person know so they can link it to the university YouTube/Website/Blog, etc. Students want to see what students are doing and that’s one of the biggest selling points for your school!

Scene 7 2008 Survey Report

I got an email this morning from Adobe offering me a download for a Scene7 Survey Report for experience in Web 2.0 for 2008 and beyond. I haven’t really looked it through thoroughly, but it’s on my list for today. Sign up really quick and they’ll email you a link to download. Here are some highlights that I found.

• 360-degree spin is considered one of the most highly-effective features, yet it is underutilized today. Nearly 30 percent of respondents plan to add 360-degree spin in 2008 along with other top top-ranking features including: alternate views, user ratings, videos, blogs, product tours,online catalogs, personalized messaging, quick looks and personalized stores.
• Increased clicks or usage and increased conversions are the leading metrics used for evaluating enhancements; however, more than 40 percent of respondents measure the effectiveness of features based qualitative feedback and increased revenues
• Surprisingly low number of respondents for Education
• Effectiveness of user videos (p. 6)

It’s not a super comprehensive report, but it might offer support for integrating new features to your website for the upcoming year. Just thought I’d share it with you guys!

Housing Virtual Tours

So for the past two months, I have been working off and on on complete 360 degree virtual tours for housing. It’s been a slow process because I have been working on a lot of other projects, but also because it hasn’t been a huge priority. After meeting with our Web Services people, we discussed having them done in time for unveiling with the newly redesigned Housing website. I will be using the ones I created along with some/all of the ones Brad created when he was here.  So of late, I have been trying to get them all put together. I have been using a program called Cubic Converter which has been working great! I’ve been using Photoshop CS3’s photomerge feature along with some of my own editing. To shoot the panos, I have a Panosaurus head mounted to my tripod (which is weak and has caused me to have to do A LOT of post-processing). I am shooting with a Nikon D200 with an 18-70 mm f3.5 at 24mm and manual exposure controls. I will be writing a how-to later about this detailing the process in full. It’s been a lot of fun, but it’s also been a lot of work. The results have definitely paid off though! Now, I need to figure out how to convert from outdated QTVR to a Flash file for the website…if you have any suggestions let me know. Here’s a little sample:  *Wordpress does not allow embedding of videos into posts due to security reasons.  So for now, I’ll link to it.  It is in it’s full screen version here, but it is undecided how large the final will be.  Use your mouse to control the scrolling and shift and control zoom in and out.

Let me know of any changes you would make or do before the final cut.  I think they look pretty good, but then again, I may be biased…

Emergency Alert Notification System

In light of the NIU tragedy on February 14th, I wanted to give coverage to UIS’ Emergency Alert Notification System. Andrew Careaga posted a link to the CNN news story on his blog yesterday just after we both posted it on Twitter virtually at the same time. What’s crazy is that I heard from a student that something had happened at NIU, but it wasn’t until an hour later that I read anything about it anywhere, and Andrew was one of the first. Just goes to show you the power of blogs.

I was just talking about our emergency alert notification system with our Director of Marketing the other day. We both thought it was interesting how a Springfield news station aired a report about our larger sister campus unveiling their new emergency alert notification system the other night. Funny thing is that they unveiled that system around last September…funnier yet, my campus, the one located in Springfield has never been mentioned for implementing our own notification system. Anywho…just a little rant with a lack of coverage from our own hometown news station.

My main point is to express to people to sign up for our alerts. UIS is a very safe campus and I have never felt as if I was in any harm or danger. I have been in contact with our Web Team and they assured me that an extensive plan is in place.  Here is what the NIU homepage looked like.

Regardless of how safe any campus feels, they should have a Notification system in place. Details of the UIS policy can be found here. Do yourselves a favor and sign up. The tornado season is coming, and that is covered under the policy as well.

A little bit about me

Per Matt’s request, I thought I would give you guys a little background into who I am. I will tell you that I have probably been working in higher ed for the least amount of time (7 months) out of all the people involved in BlogHighEd, but I am extremely passionate about what I do and therefore always wanting and willing to learn about the ever changing field of Higher Education.

I am officially the Marketing/Recruitment Specialist for the Office of Enrollment Management for the University of Illinois at Springfield. I work for the smallest of the three U of I campuses, but still get all the benefits. This position was created last year for UIS graduate and co-creator of BlogHighEd, Brad J Ward, but he moved on to a position at Butler University in Indianapolis, IN. I spend my time researching trends in the current and potential student market for recruitment and retention. I also implement ideas that I present to the directors on our websites. I also have some web experience, but desperately want to learn more! I also do campus and event photography.

I look forward to learning with and from everyone who contributes here and I am very thankful that I was chosen for bhe. And here’s a better photo of me and my wonderful girlfriend.

Weekend Re-Cap

Superbowl Weekend! Not gonna lie, I was really getting sick and tired of all the “perfect” talk accompanying the Patriots. I am a hardcore Patriots (and Jets) hater! And that can only mean one thing: I am a Dolphin’s fan. Flame me for their horrible season last year, but the Tuna’s in charge and has revamped practically the entire coaching staff. Anyway, something else the superbowl brings is usually awesome and memorable advertisements. While I have always enjoyed watching the commercials, I found myself not only viewing them, but really looking for the next big idea in any one of them. But more on that later! I’ve got to tell you about the events that led up to Sunday first.

Thursday night, we were predicted to get a TON of snow. I really don’t like snow that much. Sure it’s pretty, but it makes such a mess of things. Classes got canceled for the evening in preparation for the worst. Come 5:30 a.m. friday morning, word came down that the campus was closed! Woohoo, three day weekend! I look outside and this is what I saw.

That’s right…A TON of SNOW! 10 inches to be exact…19+ from drifting…

And here’s my poor car…Look at the snow on the mirror. I had to dig out the bottom of my door so that I could get it open.

My buddy T and I spent some time digging our own cars out as well as a couple of our friends, and even some people we didn’t even know. We even pushed one girl out of a snow pile she drove into, later admitting that she’d never seen snow like this before…crazy.

The next day, I came down with something awful…I mean, I have been out of commission for the last three days…I don’t usually get sick, but when I do, it’s bad news…I’m feeling better today, but I wouldn’t have minded another day off to relax.

On Superbowl Sunday, my friend Chad held a get together at his place so we could watch the game on his 52″ plasma (thanks to me and SD). Let me just revisit what I said earlier about me really not liking the Patriots. I just wanted to make sure that was fresh in your mind. The game was full of a bunch of great plays on both sides, but one play stands out above all…This scramble by Manning and ensuing catch by Tyree…INCREDIBLE!

I am sorry for jumping around so much, my mind is still recovering from the medicine…back to business. So of the commercials that were played, there were a couple that stuck out in my mind. Some in a good way, and others in a bad way. First: Winner for the night…The Tide talking stain commercial. Congrats to their marketing team for that video. They did it all right…entertaining, made me remember their product, and drew me back in with an interactive website at the end mytalkingstain.com

Other winners for the night included Budwiser/Bud Light, Bridgestone (maybe a surprise?), Coca-Cola, Diet Pepsi Max, and Sobe. You can view them all on MySpace’s Superbowl ad site.  Line of the year:  “Suck One.”  Wait for the T-Shirts!