Posts Tagged ‘retention

24
Apr
08

The benefits of high-quality photography in recruiting efforts – Part One.

First off, let me start by saying my apologies for not having blogged in such a long time. Finding that balance between full-time employee, student, and friend has been difficult this semester. The last three weeks have been particularly crazy and have seen me virtually disappear from the social media world (aside from Twitter). But I’m back now and ready for the final semester push that includes final projects and commencement.

Anyway, this is a post that I have been working on for quite some time, and I’m not quite sure that I am done with it yet, but I’m throwing this initial piece out there to start some discussion. I’ll give you some background as well since this is really where this post started.

I’ve been trying to think of what to do for my final in graduate studies. I have three choices: comprehensive exam, thesis paper, or a project. I am not a paper person, so I immediately ruled that out, and I really don’t like taking tests. Not only that, I love working on projects, so that was really the only choice in my mind. The more difficult choice was choosing what to do for it. I wanted to do something that would not only benefit me, but something that I could use in my job. My first idea, however, did not go over so well. So, I talked to one of my professors about doing a tutorial with me this summer that would be the prelude/beginning of the project and he has agreed.

I will be working with my photography professor on a very intensive research and building project. The research will involve studying good photography and really breaking down why the photographs are good. I want to pay particular attention to higher education photography and portraits since that is what I will be shooting most often. I think I have a good eye for getting good shots, but sometimes I feel like my technical knowledge is not put to use. I can explain photography to people all day, but then I don’t always illustrate it in my photos.

Building may or may not be the right word to use here, but it’s all I can think of. I will be building a new collection of photos for the campus for use in admissions recruitment purposes and for marketing. I will be primarily photographing students because we already have plenty of campus scenery shots that are good. And the students are what a university is all about right?

The reason I am doing this is because students nowadays don’t want to see those setup shots. And believe me, they can tell. I’ve co-hosted some focus groups recently which we asked the students a variety of questions, one of which was whether they felt we portrayed the university accurately. Most said yes, but the no’s all referenced our brochures. And that my friends is why I decided this would be the perfect project.

Alright, I think that is it for this post. Over time I have realized that this is something that is really going to take multiple posts, so I’m going to split it up. I’ll bring you along in my progress and hope that you enjoy the ride. I have some other drafts started that will give some examples, etc. of the old verses the new. I will also go into more detail about HOW it will help.

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28
Feb
08

Scene 7 2008 Survey Report

I got an email this morning from Adobe offering me a download for a Scene7 Survey Report for experience in Web 2.0 for 2008 and beyond. I haven’t really looked it through thoroughly, but it’s on my list for today. Sign up really quick and they’ll email you a link to download. Here are some highlights that I found.

  • 360-degree spin is considered one of the most highly-effective features, yet it is underutilized today. Nearly 30 percent of respondents plan to add 360-degree spin in 2008 along with other top top-ranking features including: alternate views, user ratings, videos, blogs, product tours,online catalogs, personalized messaging, quick looks and personalized stores.
  • Increased clicks or usage and increased conversions are the leading metrics used for evaluating enhancements; however, more than 40 percent of respondents measure the effectiveness of features based qualitative feedback and increased revenues
  • Surprisingly low number of respondents for Education
  • Effectiveness of user videos (p. 6)

It’s not a super comprehensive report, but it might offer support for integrating new features to your website for the upcoming year. Just thought I’d share it with you guys!

07
Feb
08

A little bit about me

Per Matt’s request, I thought I would give you guys a little background into who I am. I will tell you that I have probably been working in higher ed for the least amount of time (7 months) out of all the people involved in BlogHighEd, but I am extremely passionate about what I do and therefore always wanting and willing to learn about the ever changing field of Higher Education.

I am officially the Marketing/Recruitment Specialist for the Office of Enrollment Management for the University of Illinois at Springfield. I work for the smallest of the three U of I campuses, but still get all the benefits. This position was created last year for UIS graduate and co-creator of BlogHighEd, Brad J Ward, but he moved on to a position at Butler University in Indianapolis, IN. I spend my time researching trends in the current and potential student market for recruitment and retention. I also implement ideas that I present to the directors on our websites. I also have some web experience, but desperately want to learn more! I also do campus and event photography.

I look forward to learning with and from everyone who contributes here and I am very thankful that I was chosen for bhe. And here’s a better photo of me and my wonderful girlfriend.

Jordan and I



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