Archive for the 'college' Category

07
Oct
08

Dee Jaying for Higher Ed

DJ

Everyday Apple by Kaile Raimondi

Last weekend I attended an engagement party for a good friend of mine.  It had already been a long day of traveling to shoot engagement photos and pre-bridals for another friend of mine so I was pretty tired by 10 p.m.  As I am sitting there drinking my water with lemon, I began to zone out listening to the music.  As I sat, I started thinking about the DJ.  I thought to myself, “what does a DJ do to stay ‘on top’?  “If I were a DJ, how would I appeal to people?”

Let’s say that I am the DJ.  First thing I want to think about is picking my target audience.  I’ve got to think about a couple of things:  what type of music do I want to/can (if I am performing personally) offer, what type of music should I be playing, or what type of music is not offered in my areas of reach and can I make it a niche market?  Of course then my next step is to acquire all the music that I need.  However, music is ever changing, and taste in music is as well.  What may be a popular song now, may not be in a year or two and so I may have to revamp my collection to stay with the times.  This even applies with classical music or older tunes (one year the 40’s may be hot, and the next year 60’s may be the thing).

Then I decide that I have to market to the people.  I need to decide what the best method for marketing to my audience is.  Maybe I create a MySpace or Facebook page and showcase my offerings there.  Maybe paper flyers to distribute and hang up in places.  Maybe a bilboard or two, etc.  My goal is to reach the greatest amount of people whom I feel would be more willing to hire me.

I also have to contend with other DJ’s that may offer similar services and options to me.  So what do I do in this circumstance?  Maybe buy some cool clothes, whether it be a suit or tux or maybe some Elvis threads, and dress up.  I can have my portrait professionally taken so that people may take me more seriously.  I might consider buying some flashy spotlights and one of those rotating light balls.  Perhaps a strobe light or two.  Basically, I need to have things that make myself more presentable overall.

Then I snapped back to reality.  I thought, “Wow, being a DJ is like being a one man university recruitment team.”  The two fields really are not that different.  I thought being a DJ wouldn’t be that difficult.  Afterall, I can make my own mixes in GarageBand, put them on my iPod and hook it up to some speakers and voila, I’m a DJ.  Of course if I want people to take me for real I have to present myself as a professional.

I bring this up for a couple of reasons; one, my fiance and I are trying to decide whether or not we want a DJ for our wedding, and two, how do students feel about your university?  When your counselors attend college fairs, are you putting on a good show?  How do you differentiate yourself from all the other colleges (DJ’s)?  At what point do you cross over from being taken seriously to being a flashy light show?

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15
Feb
08

Emergency Alert Notification System

In light of the NIU tragedy on February 14th, I wanted to give coverage to UIS’ Emergency Alert Notification System. Andrew Careaga posted a link to the CNN news story on his blog yesterday just after we both posted it on Twitter virtually at the same time. What’s crazy is that I heard from a student that something had happened at NIU, but it wasn’t until an hour later that I read anything about it anywhere, and Andrew was one of the first. Just goes to show you the power of blogs.

I was just talking about our emergency alert notification system with our Director of Marketing the other day. We both thought it was interesting how a Springfield news station aired a report about our larger sister campus unveiling their new emergency alert notification system the other night. Funny thing is that they unveiled that system around last September…funnier yet, my campus, the one located in Springfield has never been mentioned for implementing our own notification system. Anywho…just a little rant with a lack of coverage from our own hometown news station.

My main point is to express to people to sign up for our alerts. UIS is a very safe campus and I have never felt as if I was in any harm or danger. I have been in contact with our Web Team and they assured me that an extensive plan is in place.  Here is what the NIU homepage looked like.

NIU emergency alert homepage

Regardless of how safe any campus feels, they should have a Notification system in place. Details of the UIS policy can be found here. Do yourselves a favor and sign up. The tornado season is coming, and that is covered under the policy as well.

07
Feb
08

A little bit about me

Per Matt’s request, I thought I would give you guys a little background into who I am. I will tell you that I have probably been working in higher ed for the least amount of time (7 months) out of all the people involved in BlogHighEd, but I am extremely passionate about what I do and therefore always wanting and willing to learn about the ever changing field of Higher Education.

I am officially the Marketing/Recruitment Specialist for the Office of Enrollment Management for the University of Illinois at Springfield. I work for the smallest of the three U of I campuses, but still get all the benefits. This position was created last year for UIS graduate and co-creator of BlogHighEd, Brad J Ward, but he moved on to a position at Butler University in Indianapolis, IN. I spend my time researching trends in the current and potential student market for recruitment and retention. I also implement ideas that I present to the directors on our websites. I also have some web experience, but desperately want to learn more! I also do campus and event photography.

I look forward to learning with and from everyone who contributes here and I am very thankful that I was chosen for bhe. And here’s a better photo of me and my wonderful girlfriend.

Jordan and I
04
Feb
08

Weekend Re-Cap

Superbowl Weekend! Not gonna lie, I was really getting sick and tired of all the “perfect” talk accompanying the Patriots. I am a hardcore Patriots (and Jets) hater! And that can only mean one thing: I am a Dolphin’s fan. Flame me for their horrible season last year, but the Tuna’s in charge and has revamped practically the entire coaching staff. Anyway, something else the superbowl brings is usually awesome and memorable advertisements. While I have always enjoyed watching the commercials, I found myself not only viewing them, but really looking for the next big idea in any one of them. But more on that later! I’ve got to tell you about the events that led up to Sunday first.

Thursday night, we were predicted to get a TON of snow. I really don’t like snow that much. Sure it’s pretty, but it makes such a mess of things. Classes got canceled for the evening in preparation for the worst. Come 5:30 a.m. friday morning, word came down that the campus was closed! Woohoo, three day weekend! I look outside and this is what I saw.

Snow

That’s right…A TON of SNOW! 10 inches to be exact…19+ from drifting…

And here’s my poor car…Look at the snow on the mirror. I had to dig out the bottom of my door so that I could get it open.

my car

My buddy T and I spent some time digging our own cars out as well as a couple of our friends, and even some people we didn’t even know. We even pushed one girl out of a snow pile she drove into, later admitting that she’d never seen snow like this before…crazy.

The next day, I came down with something awful…I mean, I have been out of commission for the last three days…I don’t usually get sick, but when I do, it’s bad news…I’m feeling better today, but I wouldn’t have minded another day off to relax.

On Superbowl Sunday, my friend Chad held a get together at his place so we could watch the game on his 52″ plasma (thanks to me and SD). Let me just revisit what I said earlier about me really not liking the Patriots. I just wanted to make sure that was fresh in your mind. The game was full of a bunch of great plays on both sides, but one play stands out above all…This scramble by Manning and ensuing catch by Tyree…INCREDIBLE!

I am sorry for jumping around so much, my mind is still recovering from the medicine…back to business. So of the commercials that were played, there were a couple that stuck out in my mind. Some in a good way, and others in a bad way. First: Winner for the night…The Tide talking stain commercial. Congrats to their marketing team for that video. They did it all right…entertaining, made me remember their product, and drew me back in with an interactive website at the end mytalkingstain.com

Other winners for the night included Budwiser/Bud Light, Bridgestone (maybe a surprise?), Coca-Cola, Diet Pepsi Max, and Sobe. You can view them all on MySpace’s Superbowl ad site.  Line of the year:  “Suck One.”  Wait for the T-Shirts!

31
Jan
08

I am getting the bug back!

So as I sit here, bitterly enjoying my Subway sub and looking at lenses for my camera, I am thinking to myself: “I really miss taking photos.” Over the course of the past week or so, I have been able to take a lot of photos of a variety of different things. I’ve been able to hang out with some friends and shoot photos with them, and more importantly, some of my girlfriend! As I thought about it over lunch, I realized the reason I quit enjoying photography was because I was shooting too many things that I wasn’t passionate about. Not only that, but it was usually on a last minute notice thing and more often than not, after hours. And while I enjoy attending events, I wish I had something to show for it. I talked with our creative director the other day, and ever since I started here I’ve been trying to get some new camera equipment. I’ve been begging for a good telephoto to replace the 28-200 G lens that I have now. Performance wise, the lens takes nice photos outdoors. Inside shots with low light, and autofocusing though are awful. I don’t think I’ve ever used a lens that focuses as slow as this one does, and is also not that accurate. Also, the zoom is not very tight (and is backwards from every other Nikon lens I’ve ever used…) and slides out while moving around. Aside from all that, it does take nice photos when the lighting is right. Unfortunately for me, I take a lot of photos in very poorly lit places and in places you’re not supposed to use a flash. In these situations I resort to my trusty 50mm f1.8. Like these photos here, the left one being pretty much my trademark shot:

Eddie Smith Dunk at UIS Eddie Smith Dunk at UIS

Now, my friend Joe, of FJ Gaylor told me yesterday that he had a lens he might be able to sell me which would be amazing! Hook me up! Another reason I have been excited about photography is because the FJ Gaylor was updated to include all their fall 07 shots. Let me just say that they have their act together! If you need photographs of your college, I would highly recommend them! And I’m not the only one.

 

Moving on, last night at the library (I briefly mentioned this earlier) I was helping Jordan find some things. I came across a book titled “Memoirs of Mary and Martha Washington.”

Memoirs of Mary and Martha Washingon

 

Then I looked at the copyright date in the center on the bottom of the page….1852.

Mary and Martha Washington
Martha Washington

Isn’t that amazing?!?  It’s crazy to think that book is actually in my universities library.

Martha Washington

It’s hard to read, but this book was given as a gift on Christmas in 1853.  These photos were taken with my iPhone.  It does a decent job for a camera phone in low lighting.  But so anyway, I was really amazed and I think the artistic aspect of that book really made me enjoy photographing them (even just with my phone).

 

Alright…last thing…I mentioned bitterly enjoying my sandwich.  Last time I got a tuna sub from Subway I got a six inch.  They put three scoops of tuna on my six inches.  Today I was starving and decided to get a foot long.  I watch as he applies the tuna and see him put only four scoops on my sandwich.  Now…it’s been a while since I’ve taken a math course, but if there are three scoops on a six inch, shouldn’t there be six scoops on a twelve inch sub?  The tuna was spread so thin on my sandwich, I would have gotten all bread and veggies.  So I asked him to put another scoop on my sandwich and he said it would be .50 a scoop.  Then I started thinking, I’m paying more for a 12 inch sub with an extra scoop of tuna than I would for two individual six inch subs.  $7.10 later, I leave with my sub and drink (drink was free for being a student!) and return to my office.  I usually spend $3.27 for lunch on a six inch sub.  It probably wouldn’t bother me so much except for the fact that 4 out of the last 5 times and 7 out of 10 times I have gotten “fast food” whether it be from Subway, Taco Bell, or Wendy’s, they have gotten my order incorrect.  I guess they think that when I ask for a hamburger I really want a cheeseburger instead.  Customer service has really gone down hill…

31
Jan
08

What would we do?

While starting my day by reading my blog feeds and news feeds, I came across this article from the Middle East. And then I started thinking…If something as simple as a “cut phone line” essentially could destroy our internet connection, this is a very real deal. That is certainly one way to stop the economy in a major way. I know I use the internet A TON throughout the day. In fact, I helped my girlfriend work on a project where she had to find stuff in the library (more on that later) last night. It was 10 questions and we had to find answers to them using the library for at least 7 of them. It took us two hours to answer 5 or 6 (she completed a couple earlier). And what’s crazy is that I am a pretty good “searcher” most of the time. We definitely take the internet for granted a lot of the time. Try working without it for a little bit and you’ll begin to see how helpful it really is.

29
Jan
08

*UPDATE* I am convinced that Springfield, IL has the craziest weather!

*FINAL UPDATE*

At 9:15 p.m., it looks like this…what it doesn’t tell you is the 30-40 mph wind.

picture-1.png

*UPDATE*

Just further proof that Springfield, IL has the craziest weather!

After lunch I had a few meetings to go to…I had to cross buildings, but I could instantly tell that it was colder; probably around 45 or so and this was around 3 or so.

It’s 4:45 now and the temperature has dropped substantially!

picture-4.png

And outside it now looks like this…

img_0076.jpg

img_0077.jpg

Yeah thats about a half inch of ice…it’s been crazy…Post photos or videos of your weather! I want to see what it’s like where you are at.




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