28
Feb
08

Scene 7 2008 Survey Report

I got an email this morning from Adobe offering me a download for a Scene7 Survey Report for experience in Web 2.0 for 2008 and beyond. I haven’t really looked it through thoroughly, but it’s on my list for today. Sign up really quick and they’ll email you a link to download. Here are some highlights that I found.

  • 360-degree spin is considered one of the most highly-effective features, yet it is underutilized today. Nearly 30 percent of respondents plan to add 360-degree spin in 2008 along with other top top-ranking features including: alternate views, user ratings, videos, blogs, product tours,online catalogs, personalized messaging, quick looks and personalized stores.
  • Increased clicks or usage and increased conversions are the leading metrics used for evaluating enhancements; however, more than 40 percent of respondents measure the effectiveness of features based qualitative feedback and increased revenues
  • Surprisingly low number of respondents for Education
  • Effectiveness of user videos (p. 6)

It’s not a super comprehensive report, but it might offer support for integrating new features to your website for the upcoming year. Just thought I’d share it with you guys!

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