The benefits of high-quality photography in recruiting efforts - Part One.

First off, let me start by saying my apologies for not having blogged in such a long time. Finding that balance between full-time employee, student, and friend has been difficult this semester. The last three weeks have been particularly crazy and have seen me virtually disappear from the social media world (aside from Twitter). But I’m back now and ready for the final semester push that includes final projects and commencement.

Anyway, this is a post that I have been working on for quite some time, and I’m not quite sure that I am done with it yet, but I’m throwing this initial piece out there to start some discussion. I’ll give you some background as well since this is really where this post started.

I’ve been trying to think of what to do for my final in graduate studies. I have three choices: comprehensive exam, thesis paper, or a project. I am not a paper person, so I immediately ruled that out, and I really don’t like taking tests. Not only that, I love working on projects, so that was really the only choice in my mind. The more difficult choice was choosing what to do for it. I wanted to do something that would not only benefit me, but something that I could use in my job. My first idea, however, did not go over so well. So, I talked to one of my professors about doing a tutorial with me this summer that would be the prelude/beginning of the project and he has agreed.

I will be working with my photography professor on a very intensive research and building project. The research will involve studying good photography and really breaking down why the photographs are good. I want to pay particular attention to higher education photography and portraits since that is what I will be shooting most often. I think I have a good eye for getting good shots, but sometimes I feel like my technical knowledge is not put to use. I can explain photography to people all day, but then I don’t always illustrate it in my photos.

Building may or may not be the right word to use here, but it’s all I can think of. I will be building a new collection of photos for the campus for use in admissions recruitment purposes and for marketing. I will be primarily photographing students because we already have plenty of campus scenery shots that are good. And the students are what a university is all about right?

The reason I am doing this is because students nowadays don’t want to see those setup shots. And believe me, they can tell. I’ve co-hosted some focus groups recently which we asked the students a variety of questions, one of which was whether they felt we portrayed the university accurately. Most said yes, but the no’s all referenced our brochures. And that my friends is why I decided this would be the perfect project.

Alright, I think that is it for this post. Over time I have realized that this is something that is really going to take multiple posts, so I’m going to split it up. I’ll bring you along in my progress and hope that you enjoy the ride. I have some other drafts started that will give some examples, etc. of the old verses the new. I will also go into more detail about HOW it will help.

 

A little bit about me

Per Matt’s request, I thought I would give you guys a little background into who I am. I will tell you that I have probably been working in higher ed for the least amount of time (7 months) out of all the people involved in BlogHighEd, but I am extremely passionate about what I do and therefore always wanting and willing to learn about the ever changing field of Higher Education.

I am officially the Marketing/Recruitment Specialist for the Office of Enrollment Management for the University of Illinois at Springfield. I work for the smallest of the three U of I campuses, but still get all the benefits. This position was created last year for UIS graduate and co-creator of BlogHighEd, Brad J Ward, but he moved on to a position at Butler University in Indianapolis, IN. I spend my time researching trends in the current and potential student market for recruitment and retention. I also implement ideas that I present to the directors on our websites. I also have some web experience, but desperately want to learn more! I also do campus and event photography.

I look forward to learning with and from everyone who contributes here and I am very thankful that I was chosen for bhe. And here’s a better photo of me and my wonderful girlfriend.

 

Weekend Re-Cap

Superbowl Weekend! Not gonna lie, I was really getting sick and tired of all the “perfect” talk accompanying the Patriots. I am a hardcore Patriots (and Jets) hater! And that can only mean one thing: I am a Dolphin’s fan. Flame me for their horrible season last year, but the Tuna’s in charge and has revamped practically the entire coaching staff. Anyway, something else the superbowl brings is usually awesome and memorable advertisements. While I have always enjoyed watching the commercials, I found myself not only viewing them, but really looking for the next big idea in any one of them. But more on that later! I’ve got to tell you about the events that led up to Sunday first.

Thursday night, we were predicted to get a TON of snow. I really don’t like snow that much. Sure it’s pretty, but it makes such a mess of things. Classes got canceled for the evening in preparation for the worst. Come 5:30 a.m. friday morning, word came down that the campus was closed! Woohoo, three day weekend! I look outside and this is what I saw.

That’s right…A TON of SNOW! 10 inches to be exact…19+ from drifting…

And here’s my poor car…Look at the snow on the mirror. I had to dig out the bottom of my door so that I could get it open.

My buddy T and I spent some time digging our own cars out as well as a couple of our friends, and even some people we didn’t even know. We even pushed one girl out of a snow pile she drove into, later admitting that she’d never seen snow like this before…crazy.

The next day, I came down with something awful…I mean, I have been out of commission for the last three days…I don’t usually get sick, but when I do, it’s bad news…I’m feeling better today, but I wouldn’t have minded another day off to relax.

On Superbowl Sunday, my friend Chad held a get together at his place so we could watch the game on his 52″ plasma (thanks to me and SD). Let me just revisit what I said earlier about me really not liking the Patriots. I just wanted to make sure that was fresh in your mind. The game was full of a bunch of great plays on both sides, but one play stands out above all…This scramble by Manning and ensuing catch by Tyree…INCREDIBLE!

I am sorry for jumping around so much, my mind is still recovering from the medicine…back to business. So of the commercials that were played, there were a couple that stuck out in my mind. Some in a good way, and others in a bad way. First: Winner for the night…The Tide talking stain commercial. Congrats to their marketing team for that video. They did it all right…entertaining, made me remember their product, and drew me back in with an interactive website at the end mytalkingstain.com

Other winners for the night included Budwiser/Bud Light, Bridgestone (maybe a surprise?), Coca-Cola, Diet Pepsi Max, and Sobe. You can view them all on MySpace’s Superbowl ad site.  Line of the year:  “Suck One.”  Wait for the T-Shirts!

 

I am getting the bug back!

So as I sit here, bitterly enjoying my Subway sub and looking at lenses for my camera, I am thinking to myself: “I really miss taking photos.” Over the course of the past week or so, I have been able to take a lot of photos of a variety of different things. I’ve been able to hang out with some friends and shoot photos with them, and more importantly, some of my girlfriend! As I thought about it over lunch, I realized the reason I quit enjoying photography was because I was shooting too many things that I wasn’t passionate about. Not only that, but it was usually on a last minute notice thing and more often than not, after hours. And while I enjoy attending events, I wish I had something to show for it. I talked with our creative director the other day, and ever since I started here I’ve been trying to get some new camera equipment. I’ve been begging for a good telephoto to replace the 28-200 G lens that I have now. Performance wise, the lens takes nice photos outdoors. Inside shots with low light, and autofocusing though are awful. I don’t think I’ve ever used a lens that focuses as slow as this one does, and is also not that accurate. Also, the zoom is not very tight (and is backwards from every other Nikon lens I’ve ever used…) and slides out while moving around. Aside from all that, it does take nice photos when the lighting is right. Unfortunately for me, I take a lot of photos in very poorly lit places and in places you’re not supposed to use a flash. In these situations I resort to my trusty 50mm f1.8. Like these photos here, the left one being pretty much my trademark shot:

Now, my friend Joe, of FJ Gaylor told me yesterday that he had a lens he might be able to sell me which would be amazing! Hook me up! Another reason I have been excited about photography is because the FJ Gaylor was updated to include all their fall 07 shots. Let me just say that they have their act together! If you need photographs of your college, I would highly recommend them! And I’m not the only one.

 

Moving on, last night at the library (I briefly mentioned this earlier) I was helping Jordan find some things. I came across a book titled “Memoirs of Mary and Martha Washington.”

 

Then I looked at the copyright date in the center on the bottom of the page….1852.

Isn’t that amazing?!?  It’s crazy to think that book is actually in my universities library.

It’s hard to read, but this book was given as a gift on Christmas in 1853.  These photos were taken with my iPhone.  It does a decent job for a camera phone in low lighting.  But so anyway, I was really amazed and I think the artistic aspect of that book really made me enjoy photographing them (even just with my phone).

 

Alright…last thing…I mentioned bitterly enjoying my sandwich.  Last time I got a tuna sub from Subway I got a six inch.  They put three scoops of tuna on my six inches.  Today I was starving and decided to get a foot long.  I watch as he applies the tuna and see him put only four scoops on my sandwich.  Now…it’s been a while since I’ve taken a math course, but if there are three scoops on a six inch, shouldn’t there be six scoops on a twelve inch sub?  The tuna was spread so thin on my sandwich, I would have gotten all bread and veggies.  So I asked him to put another scoop on my sandwich and he said it would be .50 a scoop.  Then I started thinking, I’m paying more for a 12 inch sub with an extra scoop of tuna than I would for two individual six inch subs.  $7.10 later, I leave with my sub and drink (drink was free for being a student!) and return to my office.  I usually spend $3.27 for lunch on a six inch sub.  It probably wouldn’t bother me so much except for the fact that 4 out of the last 5 times and 7 out of 10 times I have gotten “fast food” whether it be from Subway, Taco Bell, or Wendy’s, they have gotten my order incorrect.  I guess they think that when I ask for a hamburger I really want a cheeseburger instead.  Customer service has really gone down hill…

 

What would we do?

While starting my day by reading my blog feeds and news feeds, I came across this article from the Middle East. And then I started thinking…If something as simple as a “cut phone line” essentially could destroy our internet connection, this is a very real deal. That is certainly one way to stop the economy in a major way. I know I use the internet A TON throughout the day. In fact, I helped my girlfriend work on a project where she had to find stuff in the library (more on that later) last night. It was 10 questions and we had to find answers to them using the library for at least 7 of them. It took us two hours to answer 5 or 6 (she completed a couple earlier). And what’s crazy is that I am a pretty good “searcher” most of the time. We definitely take the internet for granted a lot of the time. Try working without it for a little bit and you’ll begin to see how helpful it really is.

 

*UPDATE* I am convinced that Springfield, IL has the craziest weather!

*FINAL UPDATE*

At 9:15 p.m., it looks like this…what it doesn’t tell you is the 30-40 mph wind.

*UPDATE*

Just further proof that Springfield, IL has the craziest weather!

After lunch I had a few meetings to go to…I had to cross buildings, but I could instantly tell that it was colder; probably around 45 or so and this was around 3 or so.

It’s 4:45 now and the temperature has dropped substantially!

And outside it now looks like this…

Yeah thats about a half inch of ice…it’s been crazy…Post photos or videos of your weather! I want to see what it’s like where you are at.

 

New Blog Unveiling!

Hey everyone! I’ve moved my blog over to WordPress. Leave your feedback and let me know what you think.

For the time being, I’ll still be double-posting to my blogger blog, but after a month or so, that one will be archived. Update your RSS feeds to stay up to date!

 

Keywords search

This morning I have spent some time looking into what people search for when they view websites. I decided to review some hits my blog has received and how they got there. If you aren’t using Google Analytics, you really should be! It’s easy to set up and easy to use. The data you get is fantastic!

Anyway, I found some interesting things while reviewing the keywords and these are some that popped up:

“wow uis”
“‘my car bounces’”
“mobster art”
“real deal cheap broadway tickets”
“shuttle from spi to bmi”
“uis rims”

Those are just a few of the ones I found interesting. My friend Brad J Ward over at SquaredPeg posted a topic about Google Alerts this morning. As with just about everything that google does, I tried it out. Already got one alert from Nicholas’ Blog! Nice to see it works. I’ll review Google Alerts later after I play with it some more.

 

Admissions Event

Tonight, ONE NIGHT ONLY, we will remain open until 7 p.m. for those people, who like me, work until 5 p.m. or after. Stop by the office and get signed up for classes if you haven’t already! Speak with a REAL person IN person! For more details check out the Enrollment Event Page!

 

Adding some flair to the Admissions Lobby

Since I started about six months ago, we have been working on sprucing up the admissions lobby. This week, I continue that project again.

My first day on the job, I spent rearranging the furniture in the lobby. It used to be when you walked in, it was like a doctors office where all the chairs were single and placed flat against the wall, etc. Being an art major certainly helped with the redesign and within the first 8 minutes (if I remember right) we saw signs of it’s dramatic improvement. People were actually utilizing the furniture the way it should be.

After that, I had a 37″ TV sitting in my office for some time until they finally came by to mount it for us. We also have added a DVD player for movies and slideshows.

On Friday I was able to pick up the mats for the frames we bought a LONG time ago. Since our printer guy retired, we have not had the opportunity to get photos printed, but I will be working on that today. Kinko’s can print up to 11″ x 17″ photo quality on glossy or matte paper for under $2.00. The paper may not be as thick as traditional photo paper, and the prints might not last forever, but considering the amount spent, I would say it’s a good deal.

Also this week, I’m going to be working on the other photo project which will be a collage. I created one for my girlfriend for our anniversary last year with all of our friends and will be applying the same concept to the one for the admissions lobby. By using 4×6 photos and placing a small piece of magnetic tape on the back, you can attach them to a magnetic whiteboard. I’ll be picking up a couple whiteboards for about $15 each, removing the frames, mounting them from the wall, and sticking the photos to them. By doing it this way, the thought is to create an interactive canvas for photos to be moved around and quickly changed out. I’ll post photos as the project progresses.

I hope to have this all done this week before classes resume again, so we’ll have to see. I’m awaiting approval to go pick up the whiteboards as we speak. For now, here are some teaser photos!

Brookens Library

Live Music

The Pond